About us
Our story
Founded by four experienced C-level professionals.
Who we are
A boutique strategy consultancy
A boutique strategy consultancy
A boutique strategy consultancy
We use a targeted approach to help organisations respond to their current and future challenges, and create additional value in doing so. In our practice we see many organisations performing below their potential. Often there is no structured approach to determine or review a strategy, or the implementation does not get sufficient attention. We see opportunities there.
We use a targeted approach to help organisations respond to their current and future challenges, and create additional value in doing so. In our practice we see many organisations performing below their potential. Often there is no structured approach to determine or review a strategy, or the implementation does not get sufficient attention. We see opportunities there.
A selection of our business experience:
A selection of our business experience:
Independent
Results-driven
What we stand for
Value rarely is a coincidence
Creating value takes hard work, and just as much it takes making the right, well-founded choices. These are the values that guide us.
Well-founded
A scientific framework, data and extensive business experience as the foundation.
Actionable
Well-founded choices that you can actually execute.
Independent
We advise without an agenda of our own, always in your interest.
Partnership
Your advisor is always a partner, never a junior consultant.
What we stand for
Value rarely is a coincidence
Creating value takes hard work, and just as much it takes making the right, well-founded choices. These are the values that guide us.
Well-founded
A scientific framework, data and extensive business experience as the foundation.
Actionable
Well-founded choices that you can actually execute.
Independent
We advise without an agenda of our own, always in your interest.
Partnership
Your advisor is always a partner, never a junior consultant.
What we stand for
Value rarely is a coincidence
Creating value takes hard work, and just as much it takes making the right, well-founded choices. These are the values that guide us.
Well-founded
A scientific framework, data and extensive business experience as the foundation.
Actionable
Well-founded choices that you can actually execute.
Independent
We advise without an agenda of our own, always in your interest.
Partnership
Your advisor is always a partner, never a junior consultant.
Team
Meet the partners
Frans Albracht
Partner, leadership and transition
Frans is a secure base leader who guides organisations through complex transitions with calm, sharpness and moral steadiness. He combines reassuring leadership with clear direction and results discipline. His presence creates both safety and urgency. With decades of C-level experience across a range of sectors, he steers towards structural value creation.
Paul Roos
Partner, strategy and finance
Paul gets to the heart of the matter quickly. He likes to challenge, but he also knows how to build consensus and turn it into clear conclusions. He combines rigour with healthy pragmatism. With more than 30 years of business experience in changing settings, change is his greatest constant. His natural habitat: the triangle of strategy, finance and technology.
Victor Schaafsma
Partner, structure and growth
Victor's strength lies in creating calm, direction and results in organisations on the move. For more than 25 years he has helped companies bring structure and focus. He has guided over 40 organisations towards sustainable growth, connecting people, processes and ambitions into one powerful engine for growth.
Peter van der Meulen
Partner, operations and commercial
Peter is an operations and commercial director with extensive international experience in food and manufacturing. He makes creative use of best practices that lead to rapid performance improvement. As a successful entrepreneur he knows the entire journey, from scaling up to exit.
Team
Meet the partners
Frans Albracht
Partner, leadership and transition
Frans is a secure base leader who guides organisations through complex transitions with calm, sharpness and moral steadiness. He combines reassuring leadership with clear direction and results discipline. His presence creates both safety and urgency. With decades of C-level experience across a range of sectors, he steers towards structural value creation.
Paul Roos
Partner, strategy and finance
Paul gets to the heart of the matter quickly. He likes to challenge, but he also knows how to build consensus and turn it into clear conclusions. He combines rigour with healthy pragmatism. With more than 30 years of business experience in changing settings, change is his greatest constant. His natural habitat: the triangle of strategy, finance and technology.
Victor Schaafsma
Partner, structure and growth
Victor's strength lies in creating calm, direction and results in organisations on the move. For more than 25 years he has helped companies bring structure and focus. He has guided over 40 organisations towards sustainable growth, connecting people, processes and ambitions into one powerful engine for growth.
Peter van der Meulen
Partner, operations and commercial
Peter is an operations and commercial director with extensive international experience in food and manufacturing. He makes creative use of best practices that lead to rapid performance improvement. As a successful entrepreneur he knows the entire journey, from scaling up to exit.
Team
Meet the partners
Frans Albracht
Partner, leadership and transition
Frans is a secure base leader who guides organisations through complex transitions with calm, sharpness and moral steadiness. He combines reassuring leadership with clear direction and results discipline. His presence creates both safety and urgency. With decades of C-level experience across a range of sectors, he steers towards structural value creation.
Paul Roos
Partner, strategy and finance
Paul gets to the heart of the matter quickly. He likes to challenge, but he also knows how to build consensus and turn it into clear conclusions. He combines rigour with healthy pragmatism. With more than 30 years of business experience in changing settings, change is his greatest constant. His natural habitat: the triangle of strategy, finance and technology.
Victor Schaafsma
Partner, structure and growth
Victor's strength lies in creating calm, direction and results in organisations on the move. For more than 25 years he has helped companies bring structure and focus. He has guided over 40 organisations towards sustainable growth, connecting people, processes and ambitions into one powerful engine for growth.
Peter van der Meulen
Partner, operations and commercial
Peter is an operations and commercial director with extensive international experience in food and manufacturing. He makes creative use of best practices that lead to rapid performance improvement. As a successful entrepreneur he knows the entire journey, from scaling up to exit.
Ready to unlock the value in your organisation?
Schedule an introductory conversation and find out what a well-founded approach can do for you.
Ready to unlock the value in your organisation?
Schedule an introductory conversation and find out what a well-founded approach can do for you.
Ready to unlock the value in your organisation?
Schedule an introductory conversation and find out what a well-founded approach can do for you.